Do you enjoy helping other people? Do you often find yourself offering guidance, advice, encouragement and resources to friends, family and colleagues? If this sounds like you, becoming a coach may be something you’d like to consider. It’s a great way to earn a living by helping others.
What is a Coach?
A coach is a person who helps people achieve their goals. You can be a coach in almost any area in which you have some experience and expertise. For example, you might be a:
* Fitness coach
* Diet coach
* Nutrition coach
* Business coach
* Lifestyle coach
* Marketing coach
* Organization coach or a
* Writing coach
The list of potential coaching niches is endless. If you have specialized knowledge, skills or even just an interest and the will to learn enough that you always remain one step ahead of your clients, then you can become a coach in that field.
How Does a Coach Make Money?
Coaches make money in a variety of ways. The most basic (and probably the best known) is to charge an hourly rate for their coaching services. Another way is to sell coaching products – such as books and courses. You might also create a membership site and offer various levels of coaching within that – so, for example:
At Silver level, your members would receive a weekly group coaching call and access to all the resources in your membership area
At Gold level, they would receive a weekly, one-to-one coaching call, unlimited email access to you and access to all the resources in your membership area
At Diamond level, they would receive a weekly, one-to-one coaching call and a quarterly members’ retreat where they get access to you and other diamond members for two days in a luxury resort. They would also get unlimited email access to you and access to all the resources in your membership area.
You can set up your business to suit your niche, your audience and your business goals. You might also make money by promoting supporting products and earning an affiliate commission. Or you can create your own information products and sell them – some coaches do this by recording teleseminars and allowing the public access to them for a fee. Others have filmed their live events and sold the recordings. There are many ways to earn money as a coach.
Here are some steps you could take to get started as a coach:
- Decide what your coaching niche is going to be – who are you going to coach and what do you have to offer?
- Decide if you’re going to need to get some coach training or not (you can set up as a coach without any formal training or certification, however, training will make you feel more confident about offering your services as a coach and help you develop any existing ‘raw talent’ that you already have in this area.)
- When you’ve decided on your business model and how much you’ll charge, you’ll need a website. This will help you market your business. It may also be one of your primary communication tools. Here you may sell products, conduct sessions in your chat room and even collect payment for services. As soon as you can, put some testimonials on there from people who can speak about what they’ve achieved as a result of being coached by you and the difference it made to them
- Tell family, friends, neighbors and your ex-colleagues about your coaching service and ask them to spread the word on your behalf
- Network, network, network – at your local Chamber of Commerce and business referral organization. Keep up with your professional/industry contacts. Tell people what you’re doing and ask for referrals
- Start advertising on social networks and forums, and get online friends and contacts to spread the word about your services.
How much could I make out of offering coaching?
I couldn’t begin to advise you on this one! Rates vary enormously with some of the big-name coaches charging (and getting) thousands of dollars per hour! What you charge as a new coach will depend on your niche, your expertise, the training you’ve had, your confidence about charging for your coaching services… I would suggest looking at what other coaches in your chosen niche are charging and taking it from there.